The Influence of Consumerism on 7

The contemporary business environment is becoming very competitive, thanks to globalization and technological advancement. The increased competition is now forcing organizations to adopt powerful strategies in order to gain competitive advantage. It is for this reason that consumerism has gained popularity, with business enterprises investing heavily in promotion of their products in order to influence purchasing behaviour of target markets.Advertising We will write a custom essay sample on The Influence of Consumerism on 7-11 Years Children specifically for you for only $16.05 $11/page Learn More Indeed, the consumer market seems to be the biggest driver of economic development in most countries, as it continues to grow as the economy and population grow. Therefore, marketing becomes an integral function in organizations, where different organizations use persuasive and manipulative techniques and strategies to convince or change perceptions of consumer s to purchase their products and services (Schor, 2004). Nowadays, most organizations are focusing on children as a niche market with potentially sustainable growth and profitability. Although this may be a move in the right direction for businesses and society in terms of commercial empowerment, there is a dark side, especially in relation to social and health wellbeing of children (Palmer, 2010). This paper will critically discuss the effect of consumerism on children aged 7-11 years. In the past generations, parents dictated children’s consumer behaviour by purchasing things (toys, sweets, clothes among other children stuff) that they felt their children needed or deserved to have. This was mainly based on necessity and affection, but there was no significant influence from outside to do so. However, social changes in recent years have allowed children to have a commanding influence on their consumption patterns, thanks to ever-increasing advertisements and pressure from p eers (Evans Chandler, 2006). Today, many organizations are advertising their products directly to children with the knowledge that children have become more empowered and their psychological faculties can easily be manipulated or persuaded to like the products offered (Hulbert, 2004). Indeed, every organization will target a market that would be positively responsive to its products.  According to Schor (2004), children are nowadays being used as the conduit for marketing products to parents, especially due to their passionate consumption behaviour, brand loyalty, and tendency to learn fast. Generally, marketers focus on children based on three key roles they play as consumers including, controlling a big niche market, influencing family purchasing behaviour and brand loyalty. However, several other factors have contributed to increased consumerism and marketing being directed to children. Children at the age of 7 to 11 have their own purchasing power due to pocket money given to them by their parents; however, they do not have mental capacity to make informed decision about wants and needs (Hill, 2011).Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, peer pressure tends to be setting in during this age, thus influencing children to purchase things that will make them compete with their peers. Moreover, families are trying to alleviate their children from threats of stigmatization and social identity by purchasing things to their children that will make them socially compatible with other children (Hamilton, 2011). Indeed, it is worth noting that modern parents have compromised their control on children’s purchasing influence (Herbst, 2005) by yielding easily to children’s pestering and giving out money (or items) to them out of guilt for not spending enough time with them due to professional engagements. Consumerism culture has adverse repercuss ions in children, especially in their social development. Importantly, since children do not have the capacity to make informed decisions, they are vulnerable to manipulation (Roche, 2009). In recent years, advertisement efforts by organizations have gone a notch higher to segment children market into age groups in order to capture more attention. Importantly, children at the age of 7-11 years are beginning to identify their true gender and tend to associate themselves with popular culture; so they will demand products that make them look cool, in reference to advertisements. Here, peer pressure plays a big role as children try to compete against each other in terms of possession and coolness (Là ¼sted, 2010). Indeed, children construct their identity by having a large collection of brands (Archer, Hollingworth, and Halsall, 2007). Moreover, children can easily identify the most endearing brands and labels, and they can skillfully use their little consumer knowledge to acquire thes e things (Pilcher, 2011). Indeed, it becomes very easy for children to participate in impulse purchases due to the amount of pocket money given to them by parents and their ability to influence parents to purchase for them. Indeed, Buckingham (2013) claims that children would influence parents and the society to accept something due to emotional connection that exists between them and the society would also respond quickly if something is harmful to the children. The social platform set by the contemporary marketers is eroding children’s values as they try to define their true self, because of bombarding them with so many products, which make them believe happiness is found from accumulation of possessions.Advertising We will write a custom essay sample on The Influence of Consumerism on 7-11 Years Children specifically for you for only $16.05 $11/page Learn More Indeed, this is becoming immoral, as it is not only interfering with their psycholog ical health, but also their personal growth and development, especially because they are denied important tools (such as social, spiritual and intellectual) to respond appropriately to different situations (Schor, 2004). Consumerism is also interfering with the health of children; no wonder there are increased cases of child obesity and depression (Dittmann, 2004). Nowadays, parents prefer to buy ready or easy-to-cook food from fast food shops or retail shops due to lack of time or boredom to prepare healthy food as they used to do before. Importantly, marketers are taking this advantage to promote fatty, sugary and fast foods to children with the confidence of huge sales, the result of which is increasing cases of obese children due to consumption of these foods usually marketed as fun and cool (Gorman, 2008). Moreover, cases of drug abuse among children have increased due to the advertisements aired during children shows as well as sponsorship of children concerts and events by to bacco or alcohol companies (Schor, 2004). The excess reliance on toys, especially play stations and computer games by children is eroding the social and cognitive development aspect in children. Unlike in the past where children used to play with their neighbor’s children, modern children have their play stations and television as their best friends (Piachaud, 2007). Therefore, children are focusing more on their materialist possessions in expense of family and friendship. Moreover, some video games are training children to be violent instead of morally upright individuals, and this may justify the recent cases of violence and shooting in schools, especially in the US. Unsurprisingly, cases of mental disorder and depression have increased due to exposure to advertisements that have adverse psychological effect on children. Protection of this future generation is of paramount importance, and it should be a concerted effort by all stakeholders. Primarily, there needs to be regu lations on advertisements in order to prevent children from exposure to excess material that may alter their self-perceptions or behaviour. Indeed, regulations have worked in several countries that have limited or eliminated commercials during children’s programming and events, including Greece, Norway, Italy, and Austria among others (Hawkes, 2004, p.19). Another remedy lies with the parents who must nurture their children to be morally upright people. Parents should train their children about money management and consumer behaviour, as well as control the amount they give to children as pocket money.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More They should know that children of this age have some knowledge about what money is, they would tend to imitate their parents’ spending habits (Pfund, 2011), and they are vulnerable to peer pressure; therefore, guidance is important. Parents would also be in a better position to control their children’s exposure to harmful advertisements that influence their consumption behaviors (Palmer Young, 2003). Finally, the society plays a big role in protecting its members from harmful effects. Primarily, children need a clean and safe environment to grow and develop, thus any advertisements that tend to be manipulative or directed to children must be thoroughly regulated. As seen above, corporations target children because they wield a lot of power in influencing consumption in families and they tend to be sustainable target market due to their brand loyalty. However, they become victims to social ineffectiveness, lifestyle illnesses, and mental disorders. Therefore, all stake holders should unite and create an atmosphere that inhibits consumerism from destroying these innocent consumers. References Archer, L., Hollingworth, S., Halsall, A. (2007). University’s not for me – I’m a Nike person: urban, working class young people’s negotiations of style, identity and educational engagement. Sociology, 41(2), 219–237. Buckingham, D. (2013). The Material Child. London, England: John Wiley Sons. Dittmann, M. (2004). Protecting children from advertising. American Psychology Association, 35(6). Evans, J., Chandler, J. (2006). To Buy or not to Buy: Family Dynamics and Children’s Consumption. Sociological Research Online, 11(2). Gorman, M. (2008). Childhood obesity statistics and facts. National Association of Children’s Hospitals and Related Institutes. Web. Hamilton, K. (2011). Low-Income Families and Coping Through Brands: Inclusion or Stigma? Sociology, 46(1), 75-90. Hawkes, C. (2004). Food to children: The glo bal regulatory environment. Geneva, Switzerland: World Health Organization. Herbst, M. (2005). Advertising to Children. Norderstedt, Germany: GRIN Verlag. Hill, J. (2011). Endangered childhoods: how consumerism is impacting child and youth identity. Media Culture Society, 33(3), 347-362. Hulbert, A. (2004). Tweens â€Å"R† us. The New York Times. Web. Là ¼sted, M. (2010). Advertising to Children. Minnesota, USA: ABDO, 2010. Palmer, E. L., Young, B. M. (2003). The faces of televisual media: Teaching, violence, selling to children. New Jersey, USA: Lawrence Erlbaum. Palmer, S. (2010). Toxic Childhood: How The Modern World Is Damaging Our Children And What We Can Do About It. London, England: Orion. Pfund, F. (2011). Advertising to Children. Norderstedt, Germany: GRIN Verlag. Piachaud, D. (2007). Freedom to be a Child: Commercial Pressures on Children. London, England: Centre for Analysis of Social Exclusion. Pilcher, J. (2011). No logo? Children’s consumption of fashio n. Childhood, 18 (1) 128-141. Roche, M. (2009). Children, Consumerism, and the Common Good. London, England: Rowman Littlefield. Schor, J. B. (2004). Born to buy: the commercialized child and the new consumer culture. New York: Scribner. This essay on The Influence of Consumerism on 7-11 Years Children was written and submitted by user Abr1l to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The beginning of tv essays

The beginning of tv essays Is television appropriate, especially in the home of a growing child? To find this answer we have to review why it wouldnt be and why it could be appropriate. Which, pro or con, weighs higher in the argument. In order to prove either way I have to show how it exactly affects the child. When Children are born they are born with all the brain cells they will ever have. Once you are born you do not grow more brain cells like the other cells of the body such as skin and bone cells. You ask well how is that true if their brain does not grow then no one could ever increase in knowledge. The brain grows by increasing brain connections within the nerves of the brain. Scientists have proven that children form these brain connections at a rate of 10 times the rate an adult does. Have you ever noticed that you could learn and pick up on things when you were younger then now that you are older? This is why, your learning ability is higher when you are young. Because of this a parent of the children or guardian has to provide a high learning environment for this child! Television first came out it was in 1939 at the worlds fair in France. The TV as it is known today is completely different from the original TV. It started as commercial television. Today there are some commercials but the main things we see on TV such as shows and movies are public broadcasting. Not until 20 years later did public broadcasting start. Public broadcasting started as completely educational such as PBS. This has changed greatly within the last 70 years! Today the content of TV is unbelievable! American children watch an average of three to fours hours of television a day. Television can be a powerful influence for developing value systems and shaping behavior in children. But, much of today's television programming is violent. Hundreds of studies of the effects of TV violence on childr ...

Component design assignment Essay Example | Topics and Well Written Essays - 750 words

Component design assignment - Essay Example h supports components proposes the possibility of making software applications by examining together software components in similar manner to how electronic devices are made from electronic components. This kind of method used to software development is referred to as component based development. Component based development demands to give a thoroughly new approach to the design, construction, putting into effect and development of software applications. Software applications are bring together from components from the different kinds of sources and these components maybe written in several different programming languages and run on different methods. The idea of this trend is to reuse components that is already completed instead of developing everything from the beginning each time. There are many advantages the component-based development brings such as gives support to the higher level of software reuse, it allows testing to be done by first performing a test to each of the compon ents before performing a test to the group of components, free to improve and/or add components as Components express themselves through interfaces. An interface is the connection to the user that will interact with the component. The function Application Programmable Interface (API) are the once who are exposed to the user. If there are any changes to the API, the user has to recompile his code also. In the case of the object-oriented world, the interface is a group of public methods defined for an object wherein this object is controlled through its interface. In the language of C++, the code can only be recompiled when the interface (code) is changed. The problem is that the user of the class must use the same programming throughout the entire development. In separating the interface from the implementation, the languages used are the COBRA and COM which is done through binary interfaces. There are three major component models that are successfully used today which show accurately

BUSINESS PROPOSAL FOR LEXILIAP FASHION BOUTIQUE Research Paper

BUSINESS PROPOSAL FOR LEXILIAP FASHION BOUTIQUE - Research Paper Example This proposal therefore illustrates the various economic factors that will influence the operations of Lexiliap Fashion Boutique. This report lays particular emphasis on the economic dynamics of the proposed fashion boutique by including assumptions about the elasticity of demand and the market structure in the operational environment. Revenue To begin, revenue is an important factor for the success of Lexiliap Fashion Boutique. Capozzi (2013) highlights the importance of looking at the revenue prospects of a fashion boutique by recognizing the challenges of setting up and deriving gains from one. Fashion boutiques present a challenge to owners because they should find a balance between attracting and retaining customers on one hand whereas striving to achieving or even surpassing the set revenue limits (Gerring, 2007). The fashion boutique intends to use multifaceted promotional campaign to ensure that it drives sales volumes that will surely lead to increased volumes. In particular , the boutique will have an active online presence that will make sure that many clients are targeted and are aware of the enterprise’s products (Ferguson, 2008). Market segmentation strategies will be used to ensure that promotions are custom made to target the youth, women, men and children separately. The shop will also offer competitive pricing so that customers from competing firms are attracted. Determining the Profit-Maximizing Quantity The boutique will deal with different fashion items and accessories. As such, the challenge is to constitute a viable and standard profit maximizing quantity for each of the items. Since items like jewelry and clothing may have defects especially when volume purchases are used to source for the products, the proposed structure relies on this conditionality to propose a standard quantity to be ascertained. Given a unit cost of 10 USD, each product’s price; is it a dress, pant, bangle or ring will be compared against the unit cost value. Taking into consideration that the more items are sold, the higher the revenue; the report then sets the revenue threshold at 100USD meaning ten unit items. As a result, the more valued the item in the boutique, the lower will be its profit maximizing quantity. The projected dollar value for the business is shown in Appendix 1. Profit Maximization Profit maximization is at the core of any enterprise’s operations (Mankiw, 2011). The proposed Fashion Boutique will ensure that there is value for customers on one hand, and value to the owner on the other. To be able to strike this delicate balance between satisfying the needs of the customer whilst maximizing the profits needed for business growth. The marginal cost and marginal revenue concept can be applied to illustrate the technique that will be used to ensure profit maximization. This will be done mainly in the area of stocking for some commodities. Given that fashion industry is dynamic, it is important to stock the current trends for profit maximization (Boyes & Melvin, 2011). As a result, the boutique will review fast moving products and stock them in large number to derive more gains from the sales volumes resulting from the trending items. This is in accordance with the concept that marginal revenue should always be equal to marginal cost for profit maximization (Taylor, 2006). Subsequently, the boutique will require market information on the trending products. This can be obtained from relevant agencies, the media and other

Fundamentals of Research Essay Example for Free

Fundamentals of Research Essay This paper will discuss the connection between scientific methods and research in the human services field. By comparing and contrasting, qualitative and quantitative research as well as the describing steps involved in scientific method is answered using realistic examples that may be used in the human service field. The pros and cons of the mixed methods are identified are relevant in the human service environment. The Scientific Method and Human Services â€Å"A scientific method is described a scientific approach to research and mainly depends on empirical reasoning; which discusses the use of combining logic and the use of careful observation and measurement that is accessible to other researchers† (Rosnow Rosenthal, 2008, p. 20). In other words, scientific method is a method to gather information, conduct an experiment, and produce a hypothesis. Researchers use the data from different sources, such as a survey, questionnaire, interview, or polls to formulate hypothesis or an educated guess). Descriptive, relational, and experimental research can be used in the human services field. For example, descriptive research consists of researching how things are. Relational researching describes how things are in relation to other things. Experimental research is a combination of descriptive and relational research† (Rosnow Rosenthal, 2008, p. 20). The hypothesis is a base for discovering who did what and why. For example, researchers in the human services field can use descriptive research to look at the characteristics of an alcoholic teenager. They may also focus on how it may affect the teenager’s relationships with others, behavior, performance in school, and obtaining, and maintaining his or her first job. Scientific methods are valuable assets within the human service and related fields because; the method helps determine new and improved ways to assist a client with his or her crisis. Steps in the Scientific Method The steps included in scientific methods are identifying research, reviewing literature, specifying a purpose for the study, data collection, analyze or  interpret the collection of data, as well as report and evaluate the research (Creswell, 2008). For example, contributing factors in a student’s poor performance in school. Step 1: Identifying the research A student has poor performance in school. Step 2: Reviewing literature. Select and research the statistics have contributing factors that lead to the poor performance in school. Step 3: Specifying the purpose for the study. Student’s poor performance is because of unexpected circumstances. Step 4: Data Collection Approximately 25% of students in school encounter uncontrollable circumstances before and during a course of study. Step 5: Analyzing or interpreting Data Poor performance may be due to financial, mental, emotional, or physical difficulties. Step 6: Report and Evaluate results of Research The research has found that the poor performance before and during a course of study is typically among students who are affected by one or more of the above instances. This occurs in about 100 out of 500 students. Quantitative and Qualitative Research Quantitative researchers decide what is necessary to study by asking specific or constricted questions by the collection of numerical data from participants. For example, the 25% of students display negative affects through some sort of difficulty during at least one course of study. Qualitative research relies on the opinion through answers to general questions during data collection from participants. â€Å"This occurs when researchers describe and analyze these words for premise; and conducts the  inquiry in a subjective, biased manner† (Creswell, 2008, p. 46). The determining factors focus on deciding what type of research to use, such as the type of problem, the audience, and personal experiences. Most students describe the poor performance as frustrating and overwhelming. Some students may begin to cry or lose eye contact during the interviewing process. Methodology â€Å"Methodologies suggest how inquiries are formed by demonstrating problems worth investigating, how to frame a problem, how to develop suitable creation of data collection, and how to make the logical link between them† (Jackson, 2007, p. 23). Combining both forms of data uses quantitative or qualitative data to gain more improved understanding of a research problem than each one separately. Qualitative research data typically comes from field work (Morse, 2005). Collected data is through interviews, direct observation, and written documents. Morse states that data from an interview is the participant’s exact words; relating to his or her experience, opinions, feelings, and knowledge (Morse, 2005). The observation of data is gathered from the behavior of the participant. Some examples of written documents are correspondence, questionnaires, and surveys. Mixed Method Research â€Å"A mixed methods research design is a procedure for collecting, analyzing, and mixing both quantitative and qualitative research and other methods in a single study to understand a research problem† (Creswell, 2008, p. 552). Sometimes qualitative research data is also used during mixed methods (Caracelli Greene, 1993). To study a larger spectrum, combing multiple methods is feasible. Triangular design, embedded design, explanatory design, and exploratory design are just a few examples of mixed method research. Conclusion When the human service professional uses scientific method, they typically use empirical reasoning to explain the results of data collection.  Scientific research helps human service professionals identify trends and indifferences among clients to enhance the quality of his or her life. The research also suggests methods to suppress the negative outcomes in the lives of the clients and their family. This is done by using qualitative data using numbers and quantitative data collection using personal experiences, surveys, or polls. References Caracelli, V. J., and Greene, J.C.(1993). Data Analysis Strategies for Mixed-Method Evaluation Designs. Educational Evaluation and Policy Analysis. 15(2) Creswell, J. W. (2008). Educational research: Planning, conducting, and evaluating quantitative and qualitative research (3rd ed.). Upper Saddle River, NJ: Pearson/ Merrill Prentice Hall. Jackson, R. L., Drummond, D. K., Camara, S. (2007). What Is Qualitative Research?. Qualitative Research Reports In Communication, 8(1), 21-28. doi: 10.1080/17459430701617879 Morse, J. M. (2005). Qualitative research. In Carl Mitcham (Ed.), Encyclopedia of Science, Technology, and Ethics (pp. 1557-1559). Detroit, MI: Macmillan Reference USA. Rosnow, R. L., Rosenthal, R. (2008). Beginning behavioral research: A conceptual primer (6th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Finding clarity in Buddhism, Christianity, and Philosophy Essay

Finding clarity in Buddhism, Christianity, and Philosophy There are many things in life that work to guide us to ultimate transcendence. Philosophy and Theology (specifically Buddhism and Christianity) each employ different concepts for allowing people passage to some harmonious place. Although each following is, in part, correct in their assumption of how to sustain a meaningful life, I find that the only religion that is relevant in dictating my personal transcendence is a particular way of life found in Christianity. While other followings have formed throughout the ages, making their own conjectures, and employing their own laws and paths to transcendence, Christianity is the only path I see as navigable. From the beginning of man’s existence, logic has been the only ingredient separating mankind from other species. While simpler animals roamed the earth searching for what was instinctually necessary, man developed into thinkers who analyzed life and made conjectures as to its real meaning. In a sense, when man began thinking life was born. However, there is no divinity in thought, rather its application and transition into forming logical ideas has made thought something worth pursuing. As time advanced so did thought, and slowly more and more complex ideas regarding the purpose of life emerged. All of the earliest civilizations had great thinkers who tried to unravel the mysteries of life. Like most religions, philosophy became something composed of multiple interpretations. Philosophers pondered the most important life questions, each taking their own stance, and providing numerous significant realizations. One of these new ideas was that life’s sole purpose was to think. Plato is considered a... ... the Bible every night, or pray once in the morning and again at night, both times at the foot of the bed. The only thing that matters is that one acknowledges Christ’s existence, lets him into their life, and fully embraces him in all endeavors. There lies in each following numerous ambiguities and many contorted fallacies. Each has very distinct thoughts about how to lead life and which way best allows a person to achieve transcendence. For me, the refined version of Christianity that is not about physical completions, instead employing a more Buddhist approach of spiritual accomplishments, seem to most aptly provide a stable working relationship with Christ. My relationship with Christ will provide transcendence within my life and eternal glory thereafter. Works Cited Burtt, E.A. The Teachings of the Compassionate Buddha. New York: New York, 2000.

Humanistic Theory

Experiential and Humanistic Theory As a person goes through life and has ups and downs, their ability to handle the stress varies from person to person. At times, a person has difficulties maintaining all the pressures of issues that sometimes feel to manifest into deep sensations of falling. Not knowing where to turn or where to go to get a clear view of what it is that may has them continuing to feel all of the world is against them. Many people rely on friends and family to get that ear to sort out their troubles.Calm down an agitated person, assisting a friend through a death of a family member, or something as simple as avoiding negative thoughts through distracting, these forms of lending a hand can be described as psychotherapy. Anton Meamer discovered the age-old wisdom in the eighteenth century, early nineteenth. Anton realized that when a person or individual suffers a variety of mental anguish or illness, when put in a hypnotic trance, their symptoms disappeared. Many didn ’t understand the nature of what Anton was doing and dismissed a lot of his work.Later, Sigmund Freud rediscovered the theory and showed that the presence of caring, being attentive, becoming a trusted listener assisted with their issues or situations. Allowed a person to focus on their experience through revisiting long forgotten traumatic events and assist with symptoms of the trauma. Through observation, psychotherapy became a form of treatment and a new revolutionary form of therapy was born. As the foundation of psychology was being laid out, the development of theories began to be discovered.Understanding behavior and what may cause a person to want to strive in life and become successful in society opened the doors for theorist to develop a humanistic theory. The potential of an individual making a contribution to society and becoming a person who is likeable by peers, family, and friends led two theorist to develop the humanistic theory movement. Abraham Maslow and Ca rl Rogers regarded an individual’s personal growth and feeling fulfilled in life as basic human motive. Humanistic theory involves the development of an individual.The achievement of happiness is dependent upon the willingness of an individual to pursue their own deepest interests and desires. By an individual focusing on themselves, creating a strong sense of self gives a person to feel positive about their contribution to society. Humanist’s theory looks at behavior not only through the eyes of the observer, but through the eyes of the individual presenting the behavior. A goal of humanistic theory and therapy gives the client the opportunity to deal with their behavior and situation in their own terms of real self and ideal self.With this idea, a client’s progress and direction in the therapy is based from what they are and what they want. Achieving self-esteem in therapy through this process allows the client to evaluate their own sense of what. Self-esteem will also strengthen the understanding of self and not be something or someone they are not. As the foundation is being set, as the clients acceptance of real self begins to emerge, their self-esteem becomes solid and their awareness to eventually not strive for being someone or something they’re not creates a positive sense of self and their needs begin to be met.With the qualities of positive regard for self, having an unconditional awareness of self, creates an empathetic and genuine client and humanistic therapist relationship. Using the techniques of humanistic therapy allow therapist to assist the client in agreeing with the merging of their real self and the ideal self. No matter what the client reveals of them self in therapy, keeping a positive regard will keep the client in an accepting and warm environment. In the context of humanistic psychotherapy, the individual should expect the therapist to be accepting of whatever has been revealed.As this bond is established , the client’s achievements towards self-actualization can be secured through the understanding of the therapist creating a solid and functional use of the client’s needs. The development of the â€Å"pyramid of needs† by Maslow in 1943 became the blue print used today to identify the needs of individuals. Maslow believed that in the correct order, an individual can become self-actualized through a hierarchy of needs. Once an individual has met the basic physiological needs such as food, water, sex, sleeps etc. then they are able feel safety through the security of body, employment, morality, family health, etc. As the individuals moves up the hierarchy, feeling loved and belonged strengthens their self-esteem and reaching self-actualization is achieved. Carl Rogers believed that in order for an individual to develop fully, in addition to Maslow’s hierarchy, their environment needs to be genuine, accepting, and have empathy. Rodgers felt that without the essential environment that is nourishing, development of healthy personalities and relationships will not have the opportunity to flourish fully.Rogers continued to expand on Maslow’s theory by going a little deeper. He felt that an individual operates from a unique frame of reference through building self-regard and self-concept. As an individual is identifying how to meet their basic needs, what about the experiences that are learned? David Kolb took a different approach then just viewing behavioral theories. Kolb developed the experiential learning theory that takes the approach on how experiences, including cognitions, environmental factors, and emotions influence the learning process.Kolb illustrated that experiences provide a great deal of information that serves as the ground level for reflection. Through reflections, Kolb believes an individual forms an abstract concept. Kolb describes four stage cycle theory of learning that creates a transformation of an experience. Concrete experience also known as â€Å"Do†, reflective observation also known as â€Å"Observe†, abstract conceptualization also known as† Think†, and active experimentation also known as† Plan†. One may begin at any stage, but must still follow each other in sequence.The first two stages are ways to grasp an experience and the last two are ways to transform an experience. The first stage, concrete experience is when the individual actively experiences in an activity such as a lab session or field work. The second stage, reflective observation is when an individual consciously reflects back on that experience. The third stage, abstract conceptualization an individual attempts to conceptualize a theory or model of what is observed. The fourth stage, active experimentation is when an individual is trying to plan how to test a model or theory or plan for a future experience.When speaking of individuals, this describes the learner. Both theories d emonstrate an approach that helps an individual identify with their selves. Each approach taken may have a different model that is adhered to, however, each approach focuses on the experiences that an individual has had that make up their psyche. Through understanding where an individual is at with their level of needs, the understanding of how they perceive and learn the information helps build a strong foundation when addressing the issues and situations of a person.As with any type of therapy, using techniques that is considered traditional in the aspect of a person-centered therapy, creating an environment where the clients is allowed to lead the conversation in a therapy session gives the client a sense of control. Feeling as if they are being heard, the relationship can begin to form and the therapist will continue to be aware of the different levels of theory that can present itself. Using the correct technique in a session will be sure that the client’s subjective per spective isn’t being missed and both client and therapist benefit from the potential growth that is uniquely inherent in them both.References: Kolb, D. A. (1984). Experiential Learning: Experience as the Source of Learning and Development. Englewood Cliffs, NJ: Prentice-Hall Inc. Retrieved January 26, 2013 Kolb, D. A. , Boyatzis, R. E. , & Mainemelis, C. (2000). Experiential Learning Theory: Previous Research and New Directions. In Perspectives on cognitive, learning, and thinking styles. Retrieved January 26, 2013 McLeod, S. (2012). Humanism. In Simply Psychology. Retrieved January 26, 2013 Severin, F. T. (1973). Discovering man in psychology: A humanistic approach. New York, NY: McGraw-Hill. Retrieved January 26, 2013